Asset Catalog

This content is for Spring ’26. Switch to the latest version for up-to-date documentation.

Overview

The Asset Catalog is the heart of Studio. It displays all assets your permissions allow you to access, organised into folders that reflect your organisation’s structure-for example by brand, region, product line, or campaign-or any hierarchy your admin has configured. You can browse the catalog using the folder tree on the left, or jump straight to what you need using search, filters, and saved searches.

Assets appear as thumbnail previews in a responsive grid layout. You can switch between grid and list views depending on your preference, and sort assets by name, date uploaded, file type, or custom attributes. Each asset card shows key metadata at a glance, including file name, format, dimensions, and any tags that have been applied.

The catalog supports pagination, loading additional assets as you scroll through large folders. Folder counts are displayed alongside each folder name so you can see at a glance how many items each contains before navigating into it.

Automated Folder Assignment

When assets are uploaded to Studio, they can be automatically routed to the correct folder based on rules configured by your administrator. Automated folder assignment uses metadata, file naming conventions, or attribute values to determine where each asset belongs. This reduces manual sorting and ensures that new content lands in the right place from the moment it enters the system.

Folder assignment for assets can also take place via workflows. If a workflow has an action within it to move an asset to a specific folder, this action will happen after the original folder assignment of the incoming asset via the automated folder assignment capability. Workflows override the automated folder assignment.

If Studio Spaces is enabled, automated folder assignment operates independently within each Space. Rules configured for a Space apply only to assets entering that Space, routing them into the correct folders based on that Space’s own folder structure.

Search Assets

Studio’s search engine lets you find assets quickly via asset names. The search bar is accessible from the top of the Asset Catalog and supports both simple keyword searches and more advanced filtered queries.

You can refine your search using filters for file type, upload date, folder location, tags, and custom attributes. Filters can be combined to narrow results precisely, for instance, finding all PDF documents tagged “Summer 2026” within a specific brand folder. Once you’ve built a useful filter combination, you can save it as a Saved Search for quick access later.

Search results respect your current Space context when Spaces is enabled. Only assets within your selected Space are returned, keeping results focused and relevant.

Viewing Assets

Clicking on any asset opens the asset viewer, which displays a full-size preview alongside detailed metadata. For documents such as PDFs and presentations, Studio renders an inline preview where supported. For video files, an embedded player allows playback directly within the viewer. Where a file format does not support inline preview, Studio provides a download prompt so you can open the file in a suitable application on your device.

From the viewer, you can navigate between assets in the current folder or search results using arrow controls, making it easy to review a batch of assets without returning to the catalog grid each time. The viewer also provides quick access to actions such as downloading, sharing, adding to a collection, or starring the asset.

Asset Details

The asset details panel provides comprehensive information about any selected asset. This includes core metadata such as file name, format, file size, dimensions, upload date, and the user who uploaded it. It also displays any custom attributes, tags, related links, and workflow status associated with the asset.

You can edit asset details directly from this panel, updating the name, description, tags, or attribute values. Changes are saved immediately and reflected across the platform for all users who have access to the asset. The details panel also shows the asset’s folder location within the library, making it easy to understand where the file sits in your organisational structure.

Attributes

Attributes are custom metadata fields that your administrator defines to capture information specific to your business. Unlike tags (which are free-form labels), attributes are structured. They can be text fields, dropdowns, date pickers, or multi-select lists with predefined options. Examples include “Brand”, “Product Line”, “Campaign”, “Region”, or “Approval Status”.

Attributes appear on the asset details panel and can be edited by users with the appropriate permissions. They are also searchable and filterable, which means well-maintained attributes dramatically improve how quickly teams can find the right asset. When Spaces is enabled, attributes are scoped to each Space, so different Spaces can maintain their own attribute values independently.

Related links allow you to associate external URLs with an asset. This is useful for connecting an asset to its source brief, an approval workflow in another system, a campaign landing page, or any other web resource that provides context. Links are displayed on the asset details panel and open in a new browser tab when clicked. You can add multiple related links to a single asset, and each link includes a label so users can identify its purpose at a glance.

Product Identification

Product Identification uses image recognition to detect and identify products within photographs. When enabled, Studio analyses uploaded images and matches visible products against a reference catalogue configured by your administrator. This is particularly valuable for merchandising and compliance teams who need to verify that correct products are displayed on shelves or in promotional materials.

Results appear as annotations overlaid on the image, with each identified product linked to its catalogue entry. You can review, confirm, or correct identifications directly within the asset viewer. Where a product is not recognised, you can flag the image for manual review or update the reference catalogue to improve future accuracy.

Share of Shelf builds on Product Identification to calculate the proportion of shelf space occupied by each brand or product category in a photograph. This metric is essential for trade teams monitoring in-store execution and compliance with planograms. Studio automatically computes share of shelf percentages and displays them alongside the identified products.

The analysis takes into account the visible facings of each product and expresses results as a percentage of total shelf space captured in the image. Teams can use this data to track performance over time, compare stores, and identify gaps in execution. Share of shelf results are stored as metadata against the asset, making them searchable and reportable across your library.

Studio Vision — Text Detection

Studio Vision’s text detection capability reads and extracts text from images. This is useful for scanning labels, packaging, signage, and promotional materials to verify that messaging, pricing, and regulatory information are correct. Detected text is displayed alongside the image and can be searched across your asset library.

Text detection runs automatically on supported image formats when the feature is enabled by your administrator. Results are stored as metadata against the asset, making every piece of text within your images searchable and auditable. This is especially powerful when combined with search, allowing you to find assets based on the text they contain rather than relying solely on tags or file names.

Studio Vision — Text Detection Groups

Text detection groups let you organise detected text into logical categories. For example, you might group all price-related text separately from brand names or legal disclaimers. Groups are configured by your administrator and applied automatically when text detection runs, making it easier to filter and report on specific types of text content across your asset library.

AI in Studio

Aforza AI brings conversational intelligence directly into Studio. You can ask questions about your assets in natural language, for example, “Show me all product images for Brand X from the last 30 days” or “Which assets are missing approval status?”. The AI assistant interprets your query, searches the asset library, and returns relevant results.

Beyond search, the AI assistant can help you understand asset usage patterns, identify gaps in your library, and suggest actions based on your workflow configuration. It operates within the same permission boundaries as your user account, so you only ever see results you’re authorised to access.

Create New

The Create New function lets you add assets and organise your library. You can create new folders to build out your directory structure, or upload files directly from your computer. Studio supports a wide range of file formats including images (JPEG, PNG, TIFF, SVG), documents (PDF, DOCX, PPTX), videos (MP4, MOV), and more.

When uploading, you can add metadata, tags, and attributes during the upload process to ensure assets are properly catalogued from the start. Bulk uploads are supported. Drag and drop multiple files or select them from a file picker, and Studio processes them in parallel. If Spaces is enabled, uploaded assets are placed into your currently selected Space.

Delete

Deleting an asset moves it to the Bin rather than removing it permanently. This gives you a safety net, as deleted assets can be restored from the Bin within the retention period configured by your administrator. Only users with the appropriate permissions can delete assets, and bulk deletion is available for cleaning up multiple items at once.

Download Assets

You can download individual assets or select multiple assets for a bulk download. When downloading in bulk, Studio packages the selected files into a ZIP archive for convenience. Downloaded assets include the original file in its native format. No conversion or compression is applied unless specifically configured by your administrator. If your administrator has enabled watermarking, downloaded assets may include a watermark overlay depending on your role and the watermark rules in place.

Copy Link to Asset

The Copy Link function generates a shareable URL for any asset. This link takes the recipient directly to the asset within Studio, provided they have the necessary permissions to view it. It’s a quick way to reference specific assets in emails, chat messages, or project management tools without downloading and re-uploading files.

Multi-Select

Multi-Select lets you act on several assets at once, streamlining bulk operations within any folder. Simply drag your mouse across a list of assets to select them. Each selected item is highlighted with a check mark in the top left corner of the tile in grid view, or on the far left of the row in list view. If the assets you need extend beyond the current view, drag to the bottom of the page and more assets will load automatically, adding them to your selection as you go.

Once your selection is made, a toolbar presents the available bulk actions: download, delete, move to a different folder, or add to a collection. All actions apply to every selected asset in one step, saving you from repeating the same operation on individual items.

Asset Click Through

Asset Click Through transforms how you browse content within a folder by letting you move seamlessly from one asset to the next without returning to the catalog grid. When you open any asset in the viewer, navigation arrows appear on the left and right edges of the preview area. Click the right arrow to advance to the next asset in the folder, or the left arrow to go back to the previous one. You can also use the left and right keyboard arrow keys for even faster navigation.

A position indicator is displayed at the top of the viewer showing your current place within the folder, for example, “12 of 47”, so you always know how far through the folder you are and how many assets remain. This counter updates in real time as you navigate.

Asset Click Through respects folder boundaries. Navigation moves through every asset within the current folder in the order determined by your active sort setting (name, date, type, or attribute), but it does not cross into parent or sibling folders. If you reach the last asset in the folder, the forward arrow is disabled; likewise, the back arrow is disabled on the first asset. This keeps your browsing context focused and predictable, as you are always reviewing a single folder’s contents from start to finish.

This feature is particularly useful when reviewing a batch of newly uploaded assets, auditing a folder for completeness, or scanning through product imagery to find the right shot. Rather than repeatedly opening and closing individual assets, you stay in the viewer and move through the folder at your own pace.