What is Aforza?

Aforza is a comprehensive consumer goods platform consisting of four integrated products:

• Consumer Goods - The core web application built on Salesforce. Operations, sales operations, and head-office teams use it to manage accounts, products, pricing, promotions, visit planning, and order creation.
• Field - A native mobile application for field sales and merchandising teams. It supports offline visit execution, order capture, audits, deliveries, and payment collections.
• Aforza Cloud - Cloud-hosted engines for pricing, segmentation, promotions, and AI-powered recommendations. These power both the web and mobile applications.
• Studio - A digital asset management system integrated across all Aforza applications for storing, organising, and distributing images, documents, videos, and other media to office and field users.

Together, these products connect planning and administration in the browser with execution in the field and consistent content distribution through Studio.