Segment management

Segments group accounts using rules about attributes, channels, proximity, and user profiles. You manage them in Aforza Catalog and reference them whenever eligibility matters-assortments, commercial policies, promotions, and more.

Explicit segments are saved records you reuse everywhere. Virtual segments are rule sets attached directly to a promotion or policy when you need a one-off slice of customers. The Segment Builder is the shared tool for both patterns.

Use the topics below to create segments, compose rules, and understand how virtual segments extend your targeting without cluttering the segment list.