Promotion effectivity

Promotion effectivity is the ordering window: when the promotion is active, who is eligible, which products apply, and therefore when the offer surface in order capture and on the account promotion calendar. Promotions outside their window or marked inactive are not available in linked sales channels-even if other planning dates (for example shipment or in-store) are present for logistics or reporting.

Specify promotion effective selling period

• Open the promotion → Edit.
• Expand Effectivity Information.
• Toggle active (effective) vs inactive.
• Set Effective from and Effective to date-time window for when the promotion is available during ordering.
• Optionally set shipment or in-store dates to mirror how the activity runs in the trade-ordering still follows the primary effectivity window unless your configuration states otherwise.

Tip

Effective dates control when the promotion appears in order capture and on the account promotion calendar-keep them aligned with contractual or customer-facing sell-in periods.

Base, predicted, and actual (planning context)

These planning fields help compare expected vs realised promotional performance on the promotion record:

Base

Revenue the selected products would typically generate for the planned period and target customer set without the promotion.

Predicted

Expected incremental revenue or volume once tactic uplift assumptions are applied.

Actual

Measured outcome after execution (where your integration supplies actuals).