Post-event analysis (PEA)

Post-event analysis (PEA) measures how a promotion actually performed once it has finished. It compares planned figures from planning tools (such as Promotion Builder and account plans) to actual orders, spend, and accruals from execution-covering baseline, uplift, revenue, trade spend, and ROI in one place.

PEA replaces manual spreadsheet reconciliation with in-system variance so you can see which tactics, products, and accounts over- or under-delivered.

Dimensions typically include:

• Volume
• Revenue
• Trade spend
• COGS
• Net revenue
• Contribution margin
• ROI

For each metric the system surfaces a variance between plan and outcome.

Admin

PEA supports Red, Amber, and Green (RAG) thresholds in Company Configuration so teams can tune how variances highlight material misses or wins.