Promotions Agent

The Promotions Agent is your go-to expert for managing, optimising, and planning trade promotions with speed and precision. Designed to support both strategic decision-making and in-the-moment execution, this agent empowers users to view, create, and analyse promotions directly within the Ava interface, streamlining what is traditionally a complex and time-consuming process.

Whether you’re reviewing an existing campaign, looking to build a new promotion from scratch, or iterating on a previous success, the Promotions Agent provides intuitive, AI-driven support every step of the way. Users can effortlessly clone or tweak existing promotions, launch net-new ones for targeted products or categories, and even explore performance outcomes through built-in scenario planning.

Like all other agents, the Promotions Agent can operate independently or in concert with agents such as Sales and Accounts. For example, it can pull in relevant sales history to inform promotion planning, or reference account-specific trends to fine-tune targeting, ensuring that every campaign is both data-driven and tailored.

With the Promotions Agent, users can:

• View and assess live or historic promotions.
• Create new promotions quickly---either net-new or based on a previous template.
• Run simple what-if scenarios to compare potential outcomes.
• Instantly act on insights by generating promotions with the highest projected impact.
• Access trends and statistics across multiple promotions to guide future planning.

Whether you’re in a planning session or out in the field, the Promotions Agent gives you the power to make smarter, faster promotional decisions---right when you need it most.