Trade promotion management

Consumer Goods Trade Promotion Management supports the full lifecycle of promotional activity: defining offers, configuring products and tactics, targeting the right accounts and segments, aligning effectivity with your trading calendar, and tracking trade spend against budgets and funds.

The module spans promotions (account-, segment-, or template-based), the Promotion Builder for structured planning and forecasting, and the Promotion Designer for working with promotion detail in a unified workspace. Supporting capabilities include promotion calendars and clash detection, budgets and funds, account plans for key-account alignment, P&L and disaggregation, and post-event analysis once a promotion ends.

Tip

Use template promotions when you expect to repeat similar mechanics across campaigns-clone and adjust dates and targets rather than configuring every promotion from a blank slate.

Whether you run nationwide programmes that need rigorous budgeting and analytics or short-lived segment offers for competitive response, Trade Promotion Management is designed to keep commercial planning consistent, traceable, and connected to execution in sales channels.